Marketing & Content Coordinator (AEDA)

• A role where you drive outcomes and shape how people experience Adelaide.

• Full time, permanent role

• $94,283 + 12% superannuation

About the Opportunity

Help shape the way the world sees Adelaide City and North Adelaide!

As part of the Adelaide Economic Development Agency’s (AEDA) Marketing team you’ll play a key role in delivering the AEDA Marketing and Brand Strategy through the delivery of dynamic, insight-led marketing and communication initiatives.

In this hands-on role as the Marketing and Content Coordinator, you’ll create contemporary and engaging content across AEDA’s digital channels, from social media, blogs and video to email marketing, and use data insights and reporting to refine and maximise impact.

Your work will help position Adelaide as vibrant, discoverable and full of life, while supporting the delivery of both the 2024/25 - 2028/29 AEDA Strategic Plan and the 2025/26 Business Plan and Budget.

Day to day, you’ll:

• Collaborate across AEDA and City of Adelaide teams as well as external stakeholders to identify storytelling opportunities.
• Manage social media channels and drive engagement across all AEDA digital platforms 
• Write high-quality, engaging web and digital content based on best practice SEO/GEO and brand guidelines 
• Maintain and optimise website and digital content using a CMS (e.g. Craft or WordPress) 
• Report on digital performance to inform improvements  
• Develop and execute email marketing campaigns using CRM platforms such as HubSpot 
• Lead and deliver small projects, ensuring they are completed on time, within budget and to a high standard 
• Work with the internal Graphic Designer and independently produce creative assets as required 
• Brief and coordinate content creators, photographers and suppliers 
• Ensure all content is delivered on time, on brand, and backed by data-driven insights.  

About you: 

To be successful in this role you will have:

Creative & Content Skills 

• Strong copywriting skills and the ability to craft compelling narratives that connect with diverse audiences 
• Basic creative skills (graphic design, video or motion editing)

Digital & Technical Capability 

• Experience across digital marketing channels including Meta, LinkedIn and Google Ads 

• Familiarity with CRM and/or ABM (Account-Based Marketing) platforms 

• Website management and marketing automation experience 

• Ability to analyse data, measure ROI and optimise campaign performance 

Communication & Mindest

• Proactive communicator who can connect ideas and “join the dots” across projects 

• Proactive, curious and always looking for ways to improve
• Collaborative mindset, with experience working across teams and with partners

If you’re a proactive Marketing and Content Coordinator who is energised by storytelling and creating great content, has a strong eye for detail, stays on top of digital trends, and enjoys working in a collaborative, fast-moving environment – this role offers you the perfect platform to make an impact by connecting people with what’s going on in the city. 

To view the position description, please click here.

About Us

Located in the geographic heart of Kaurna Country, the City of Adelaide celebrates its cultural heritage, unique natural surrounds and structures its footprint in a way that allows it to adapt to the changing needs of the community and a dynamic global landscape. Our focus is on our community’s wellbeing and quality of life - investing in city improvements and on future planning, so we continue to design a liveable city where future generations can continue to live authentic and meaningful lives. This is an exciting opportunity to join our team and be a bigger part of our amazing city!

The role of Adelaide Economic Development Agency (AEDA), a City of Adelaide (CoA) subsidiary, is to accelerate economic growth in the CoA by attracting investment and supporting businesses, growing the visitor economy, supporting residential growth, growing an annual events calendar and marketing the city as a whole.

For Further Enquiries & How to Apply

All enquiries regarding this position will remain private and confidential and can be directed to Miriam Lawley on 08 8203 7809. 

Please submit a Resume and a Cover Letter expressing the skills, experience and qualities you can bring to this position addressed to Miriam Lawley, Senior Marketing Manager (AEDA)

Please review the position description prior to submitting an application by following the prompts to apply.

For more information about what it’s like to work for the City of Adelaide, including the benefits, please visit www.cityofadelaide.com.au/careers

Applications close at 11.59pm, 14 April 2026.

Please be advised this is a full-time permanent role with a starting salary at the Level 5 classification commencing at $94,283 + 12% superannuation.

As part of the recruitment process candidates will be required to undertake a National Police Check.

We continue to work hard to ensure our recruitment process is safe for people of diverse backgrounds.

Please note, applications received via the email address below will not be considered. We are committed to making reasonable adjustments to provide a positive, barrier-free recruitment process and supportive workplace. Our commitment to inclusivity means we welcome applications from Aboriginal and Torres Strait Islander peoples, people with disabilities, and candidates from with a range of lived experiences. If you require assistance with our recruitment process, you are more than welcome to connect with our People Services team on (08) 8203 7333 recruitment@cityofadelaide.com.au